Market Structure

Research on how betting markets function, including sportsbook pricing behavior, market inefficiencies, line movement, risk management, and structural edge identification.

Everyone Wants Alex Eala. Nobody Prices Her the Same.

Aug 31, 2026

One sportsbook says its customers put 30% of their women's US Open futures bets on the 17th seed. On Sunday morning, FanDuel showed her at +3500 natively, while a contemporaneous OddsJam board displayed prices from +1274 to +3500. We went looking for a popularity tax and found a disagreement nobody can settle.

COLLIER CAME BACK. THE ROLES SHIFTED.

Jul 22, 2026

Minnesota’s market already anticipated a restricted Napheesa Collier return. Her first game showed why pricing the workload and pricing the production are two different problems.

The Same Bet Everywhere

Jun 28, 2026

Today’s real-time exposure map shows where Canada, the Astros, Rays, Lynx, and player ladders are concentrating action—and where those narratives can break.

The Crowd Is Betting Against Itself

Jun 27, 2026

Inside a 12,017-ticket World Cup parlay, Harry Kane’s six-slot takeover, and the three-way Croatia–Ghana split hiding inside the same market.

WHAT SPORTSBOOKS ARE REALLY TELLING YOU ABOUT THE 2026 WORLD CUP

Jun 10, 2026

A FuturesDesk Market Structure Audit